Creating an identity for a film is a dream. But before diving into visuals, we needed a name. One word to represent the industry's many dimensions and the three-part series. Wait, why one word? It could be "3in1."

The name is approved. What about the idea for posters? Simple: we'll dive into the creator's mind to showcase the craziness of the creative process. We photographed the documentary's heroes and crafted a pattern of images, associations, memes, and objects tied to their stories. And more... Each object was handpicked from every creator's favorite site — Shutterstock.

In total, we have 1 name, 10 posters for the series, one poster per episode, some easter eggs only industry insiders will catch, and hidden Skvot logos for the biggest fans. The opening title, titles in each episode, lemonade cans, invitations, and end titles, of course. And 306,000 views so far. Watch here.