3in1
About project

Ukrainians are known for their creativity in art, music, architecture, and even war. Advertising is no exception. Despite being only 30 years old, the industry already has a rich story to tell — ironic, funny, honest, naive, and brave. The pop-culture school Skvot decided to capture this journey in a three-part documentary film.

Services

Naming
Identity
Title design

Creating an identity for a film is a dream. But before diving into visuals, we needed a name. One word to represent the industry's many dimensions and the three-part series. Wait, why one word? It could be "3in1."

The name is approved. What about the idea for posters? Simple: we'll dive into the creator's mind to showcase the craziness of the creative process. We photographed the documentary's heroes and crafted a pattern of images, associations, memes, and objects tied to their stories. And more... Each object was handpicked from every creator's favorite site — Shutterstock.

font

In total, we have 1 name, 10 posters for the series, one poster per episode, some easter eggs only industry insiders will catch, and hidden Skvot logos for the biggest fans. The opening title, titles in each episode, lemonade cans, invitations, and end titles, of course. And 306,000 views so far. Watch here.

Credits

2KA
Creative direction: Vika Moskofidi, Danya Nesterevych
Design: Vika Moskofidi, Danya Nesterevych, Sima Shpin
Naming: Sima Shpin

Skvot
Co-founder: Inna Chut, Andriy Gajdut
Brand Manager: Olena Boicheniuk
Creative&Art Director: Anastasiia Yushchak
Creative Project Manager: Valentyna Kuz
Design: In-house team Collaba

KNIFE! Films
Directed by llia Mykhailus
Produced by Maksym Serdiuk & Artem Hryhorian
Written by Yaroslav Korotkov
Executive Producer: Maksym Ishchenko