Yakush, founded by Masha Yakush in 2017, is a Ukrainian brand specializing in blown glass tableware. The ancient art of glassblowing, crafting each object by hands and mouth, imparts unique details. This inspiration guided the incorporation of such details into every aspect of our identity: a lowercase 'a' in the logo resembling molten glass, a loose layout design reflecting the casual atmosphere of a dinner party, and the tableware itself — a source of joy with its vibrant colors and smooth forms.
Rebranding
Art-direction