yard
About project

In marketing, everyone claims they’re bold and ready for catchy design. But let’s be real, most stick to the same old playbook. Especially in the real estate game. Our friends from YARD don’t fit that mold. Sure, they’ve got the numbers, metrics, and traffic-driving skills on lock. But they have more: creativity, real human connection, and a healthy dose of self-irony.

Services

Brand Identity
Copywriting
Illustrations

The two founders are depicted in the logo as antique statues. And yes, they’re peeing. Everyone knows, to grow something, you’ve gotta water it. It’s their metaphor for driving traffic. Sometimes these guys are in suits, sometimes they’re lounging on a yacht. But their only goal in life is to make you richer. Go play with them.

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Credits

2KA
Creative direction: Vika Moskofidi, Danya Nesterevych
Design: Sima Shpin, Danya Nesterevych, Vika Moskofidi

Yard
NDA